The Hughes Company
A new start-up offering a full range of financial solutions, IFS required a brand image which was professional yet gave them the edge over their competition.
We were asked to develop their entire corporate identity and this is the kind of project we love, being involved from the very beginning.
The brand needed to reflect the nature of the business and the target demographic but also needed to distinguise IFS from other financial advisors …
The result is a modern image which uses a colour scheme designed to be different from the competition but remain professional-looking.
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